{"product_id":"piment-despelette-en-poudre-aop-bio","title":"Espelette chilli powder PDO ORGANIC*","description":"\u003ch2\u003eOrganic Espelette chilli powder AOP*\u003c\/h2\u003e\n\u003cp\u003eThis chilli is grown in the Basque Country. It is the only French chilli to have been awarded AOP protected designation of origin status. Another Espelette chilli, you might say — you can even find it in the supermarket!!! So why are we offering you this one? Simple: it really is different. It is quite exceptional.\u003cbr\u003eAnd what makes the difference? Well, you should know that a protected designation, whatever the product, solid or liquid, does not guarantee its quality. Even within the same designation, some plots of land produce more expressive flavours than others. Above all, there is the grower's work: the painstaking care given to the soil, the plant and the fruit, and the careful selection that may mean a smaller yield but delivers far more aroma.\u003cbr\u003eThen it takes skill and talent to get the drying right. It must be slow and precise to preserve all the aromas and the colour of the powder.\u003cbr\u003eAll this makes the difference between an ordinary chilli, a good chilli and an exceptional chilli like the one we offer you.\u003cbr\u003eJudge for yourself — taste it! But be warned: you may get hooked!\u003cbr\u003e\u003cbr\u003eWatch the testimonials Olivier Derenne gathered during his visit to Espelette below:\u003cbr\u003e\u003cbr\u003e\u003ciframe height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/pvSSujlcOJA\" title=\"YouTube video player\" width=\"853\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0962\/6438\/8941\/files\/EU_Organic.png?v=1790175612\" alt=\"\" width=\"278\" height=\"185\"\u003e\u003c\/p\u003e\n\u003cdiv id=\"product-description-short-3049\" itemscope=\"\" itemprop=\"description\" class=\"tvproduct-page-decs\"\u003e\n\u003cp\u003e*\u003cspan\u003e \u003c\/span\u003eorganically produced product, distribution certified by FR-BIO-01\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LE COMPTOIR DES POIVRES","offers":[{"title":"40 g (1.41 oz) Jar","offer_id":54132973109581,"sku":"CDPFEL03S","price":8.44,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/6438\/8941\/files\/3243-large_default.jpg?v=1781865459","url":"https:\/\/kureanskincare.com\/en\/products\/espelette-chilli-powder-pdo-organic","provider":"Nishikidori","version":"1.0","type":"link"}